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 Friday, June 29, 2007   

Search Engine Optimization Tips

A competent search engine optimization and submission strategy is Search Engine Optimization Tips essential if you want to draw the maximum number of visitors possible to your site.

You don't necessarily need to hire a company to do this you can quiet easily do it yourself, but be prepared to put the time in to do it properly.

Submit Your Link to Search Engines. Use services of Free Search Engine Submiters or better still Manually Submit yourself. Remember to enter the complete site details or the relevant Keywords. E.g.. If you are trying to submit your Money4Net Link to the search engines you need to enter the following as the Description of the site - "Money 4 Net is the Leading Paid To Promote Internet Marketing Portal On the Net. We Provide a Platform for Webmasters to Advertise their Products and Services and Help Our Affiliates Earn a Substantial Amount of Money for Promoting M4N & Selling Our eBooks& Ad Space" And the Following as the Keywords for the site - Paid to Promote, Internet Marketing, Affiliates, Money, Commissions, Make Money Online.

Nowadays, being on the first page for your most popular keyword phrase is like Getting Your Dreams answered. In Other words get high Ranks on Search Engines is a High Ranking Job.

And, that's where the power of advertising is going. It's all about Search and High Ranks. And Ranking is only going to become more important over the next few years.

If you can get on first page, Nothing like it. In order to get those high ranks (which is the goal after all), you have to do a Lot of Things other than just Creating Your Website and Hoping for the Search Engines to come to You. You Need to make them come to you and beg for more and more

Spy On Your Competitors - Who are your competitors? Do you know? If you don't, you may want to go online and do a search for your product or service. Who is on the first two pages? That is your target. Those are the companies that you want to compete with. Because right now, they are getting your customers. Take a look at their website. Notice the copy. Analyze their business. Are they successful? What are they not doing right? Look for the holes.

You're going to meet the needs of their customers (that they are not fulfilling) so they become YOUR customers.

Research your Keyword Phrases - Remember, Keyword Phrase research is critically important. It can also be a little tricky. Do you know what keywords or keyword phrases your customers search for when they look for you? Are you sure? See what your competitors are using. You can do this by right clicking on their home page, selecting "View Source" and then checking their keyword meta tag. Next, go on to Overture.com (Owned by Yahoo), click on "Visit the Advertiser" section, and use their Keyword Selector Tool.

Write Good Copy - Now it's time to start writing. Or rewriting. And if you can't write, you can hire a website copywriter to do it for you. The bottom line is to write about benefits, not features. Don't tell them how great your company is. They will discover that for themselves when you overwhelm them with your service and deliver the perfect product that meets their every need. Make the copy to the point and snappy. Make it sure it has impact, and asks the potential customer for their business.

Integrate Your Keyword Phrases - After you figure out which keyword phrases you want to use on your site, you need to integrate them into the copy of your site. Think Home Page and Services page as the most important pages to use them on. Essentially, you want to them to make up 5% of the total words on the page. It's not that hard actually. Just don't use them all over the place like some stupid copywriters do - you could get de-listed from the search engines. Definitely use them in your headlines and sub headlines. That will get you extra points, so to speak.

 Wednesday, June 27, 2007 

Checklist For Your Blog and Websites. 

How can you get more visitors to your website? What can you do to stimulate traffic? Here's a checklist of certain  items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this.

Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD> tags, in this format: <TITLE>Buzzer Hut | How TO Make Money On Internet </TITLE>

Include Your Keywords in Header Tags H1, H2, H3. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don't expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines -- it won't. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Over Period of time i have noticed that Internet explorer and Mozilla emerged as two very powerful browsers on the web but the drawback I noticed in internet explorer is its HTML Capabilities , whatever tags you write is accepted by internet explorer but Mozilla is wiser enough to take care of tags, alignments and placements , it will show you exactly whatever you have wrote in HTML.

so it is always advisable to check your page in both Internet Explorer and Mozilla (firefox).

Also, if you are using IE in your system , Mozilla can be installed without harming any system file ,and you can use both together ,to download you can use following link.  

Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page. You don't want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don't overdo it. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags, though few search engines give these much if any weight.

Links to your site from other sites bring additional traffic. But since Google and other major search engines consider the number of incoming links to your website ("link popularity") as an important factor in ranking, more links will help you rank higher in the search engines, too. Google has introduced a 10-point scale called Page Rank (10 is the highest rank) to indicate the quantity and quality of incoming links. All links, however, are not created equal. Links from popular information hubs will help your site rank higher than those from low traffic sites.

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